Economic Empowerment: Advancing the Community

The Office of Engagement and Outreach at North Carolina Agricultural and Technical State University will host the third annual Community & Economic Engagement Summit, co-sponsored by MassMutual, during its 97th Homecoming. This summit features a diverse slate of dynamic presenters, including keynote speaker Mignon Francois, founder and CEO of The Cupcake Collection. A panel discussion centered on entrepreneurship and several concurrent breakout sessions are also scheduled throughout the day. The summit is designed for aspiring entrepreneurs and current business owners, regional and state community members, government officials who are involved in fiscal policy and all members of the Aggie family. It will focus on strategies that inform participants about the connectivity between building personal wealth and building healthier, sustainable communities.

Additionally, registered participants will enjoy networking sessions on topics related to community land trusts, communication and storytelling in business, government roles in small business subsidies, upscaling from pop-up to brick and mortar and equity programs for underserved communities.

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Quantitative and Qualitative Data Collection Techniques for Health Measurements

This 6-hour course will be offered via Zoom over 2 mornings (10/31/23 and 11/2/23). Attendance is required as the course will not be recorded.

Course Summary:

Measuring someone’s health by means of questionnaires is a challenging task. The concept of health is very broad – it encompasses a person’s physical, social and mental state – which makes conceptualization difficult. In addition, there is a high risk of socially desirable answers, since people like to indicate that they are doing well. Finally, health research is often conducted among people who are not fit or the elderly for whom surveys are a cognitively demanding task.

This course will focus on both qualitative and quantitative data collection techniques to measure health. First, participants will learn about collecting qualitative data on health through semi-structured interviews and researcher driven photo-elicitation interviews. Ensuring the scientific quality of these forms of data collection will be discussed on the basis of Guba and Lincoln’s trustworthiness criteria. Finally, we pay attention to analyzing qualitative data by means of a thematic analysis. Second, we give an introduction to the design and implementation of quantitative surveys. Participants will learn more about the design of survey questionnaires and the survey features that affect data quality. Special attention will be paid to the design of response scales.

Level: Beginner, some basic knowledge on survey research methodology is helpful

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