Recruitment 101
Recruitment is one of the most critical—and challenging—parts of research. Many studies struggle to meet enrollment goals, and understanding why can make all the difference. This session provides a foundational overview of recruitment, covering common challenges, barriers and facilitators, and the impact of participant perceptions on retention.
Attendees will also explore practical strategies to strengthen recruitment efforts, including active vs. passive methods, campus-specific resources, communication tactics, and ways to engage participants effectively. This session lays the groundwork for more advanced techniques covered in subsequent talks, including AI-assisted recruitment and audience-centered design.
Presenter:
Summer Choudhury, MPH
Program Manager, Recruitment & Retention Program
NC TraCS Institute