New book published on university start-ups
Research to Revenue
A Practical Guide to University Start-Ups
By Don Rose and Cam Patterson
University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs.
Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university.
Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models.
This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.
About the Authors
Don Rose is director of Carolina Kickstart and adjunct lecturer at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
Cam Patterson is senior vice president and chief operating officer at New York–Presbyterian Hospital/Weill Cornell Medical Center.
Reviews
"Well-crafted, readable, and quite interesting, this practical primer will guide university inventor-entrepreneurs in navigating the start-up process from disclosure through firm formation and fund raising."
--Martin Kenney, University of California, Davis
"Using applicable real-world examples, Don Rose and Cam Patterson elucidate the mechanics of transitioning from academic to applied research. Research to Revenue provides a broad view of the entire enterprise, from initial concepts through successful exits."
--Michael Kinch, Washington University in St. Louis
"In Research to Revenue, Rose and Patterson shed light on how universities secure, protect, and commercialize intellectual property, with a heavy emphasis on the start-up approach. Nowhere else is there such a comprehensive practical guide to university start-ups."
--David Allen, Tech Launch Arizona
Learn more about the book at researchtorevenue.com
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