Introduction to Qualitative Data Analysis

This online training will provide an introduction to qualitative data analysis, focusing on content/thematic analysis. The session will cover the basics of qualitative data analysis and steps in the analysis process, including: transcribing, memoing, codebook development and coding, exploring content areas or themes, and interpreting and communicating findings. Participants will have the opportunity to practice developing and applying codes.

Please note: We will not be demonstrating how to use qualitative data analysis software during this session.

Presenters:

MaryBeth Grewe, MPH
Program Manager, Qualitative and Engaged Research
NC TraCS Institute

Simone Frank, MPH
Project Manager, Community Engagement in Research
NC TraCS Institute

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