Odum Institute: Introduction to Survey Development

Introduction to Survey Development

This online course introduces learners to the foundations of survey development for primary data collection. Students will learn fundamental practices in planning, designing, and conducting data collection using survey research best practices. Core topics covered include: sampling and outreach; questionnaire development (writing questions, response options, and question ordering); visual design considerations of electronic and paper surveys; and approaches for testing and monitoring. Participants will have the opportunity to draft and review survey questions, explore resources for existing survey questions, and review the strengths and limitations of various data collection modes.

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