Odum Institute: Cognitive Interviewing in Survey Research

This course will be offered IN-PERSON only (10/5/23 from 9:30am – 4pm US Eastern) in Davis Library Room 219. Attendance is required as the course will not be recorded.

Cognitive interviewing in survey research is a methodology researchers use to gain a better understanding of how respondents think when answering specific survey items. Data gathered using the cognitive interview approach help researchers identify and remedy issues with their questionnaires. This short course is designed to provide participants with fundamentals on how to design, conduct, and analyze cognitive interviews. Participants will have the opportunity to practice specific cognitive interviewing techniques, including think-alouds, probing, and observation. Participants will also learn about revising survey questions based on interpreting cognitive interview results.

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