Odum Institute: Big data – big deal or bigger deal breaker

Big data – big deal or bigger deal breaker: sifting through the hype to uncover quality and conundrums with modern data sources

This workshop offers an overview of big data types and sources as well as a discussion of their potential for survey and social science research as well as their potential pitfalls. Data types discussed through a total data quality lens: social media, digital trace, administrative and sensor data. Quality issues for each type of data will be addressed, including possible error frameworks to use in working with these specific data types. The workshop will end with a discussion of how to maximize data quality for these data sources.

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