This one-day course will be offered via Zoom only. There will be a 1 hour lunch and (2) 10 minute breaks (1 in morning and 1 in afternoon). Attendance is required as it will not be recorded.
This 6-hour course provides a general introduction to qualitative data collection methods, with an emphasis on applications within public health. We will examine the two most commonly used qualitative data collection methods – in-depth interviews (IDIs) and focus groups (FG). Supplemental qualitative data collection activities will also be covered. Course structure includes lecture, demonstrations, and hands-on exercises. Examples will include both domestic and international research contexts.
Instructor: Greg Guest, PhD
Greg Guest, PhD, is a Research Scientist in the Center for Health Equity Research at UNC. He is a medical anthropologist with 15+ years of public health research and evaluation experience. He has designed and led health studies among vulnerable and under-served populations in the United States, sub-Saharan Africa and Asia, with funding support from USAID, NIH and the Patient-Centered Outcomes Research Institute. Guest has a longstanding interest in developing and testing novel field research and evaluation methods, particularly in the context of mixed methods designs and multi-sector evaluation. He has authored multiple research methods textbooks including Collecting Qualitative Data: A Field Manual for Applied Research (Sage 2013).