Introduction to Focus Groups

This interactive online workshop will provide an introduction to focus groups, a data collection method used in qualitative research. Attendees will also participate in a mini "mock" virtual focus group session.

Topics:

• Focus group methodology
• Considerations for planning a focus group
• Development of focus group discussion guides
• Focus group facilitation skills
• Tips for conducting virtual focus groups

Presenters:
MaryBeth Grewe, MPH, NC TraCS Community and Stakeholder Engagement Program Qualitative Research Specialist
Simone Frank, MPH, Engagement and Outreach Coordinator, of the NC TraCS Community and Stakeholder Engagement Program

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