As researchers, we are trained to evaluate a study and protocol for scientific value, feasibility of execution, and risk/benefit ratio. However, when it comes to recruitment, we must view our study through the lens of a potential participant. Why should they care about this study? What have you done to make it easy for them to participate, and why should they take time out of their day? These "sales" skills are also critically valuable in the development and design of future protocols. It will always be easier to recruit for a study that has taken the motivations and abilities of its target population into consideration.
Join the NC TraCS Research Recruitment and Retention Program to learn how to critically evaluate your study from the perspective of the individuals you'll be approaching. Identify the facilitators, barriers, gains, and pains that might influence someone's willingness to join your study - then, learn how to highlight your strengths when pitching the study to a potential participant.
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September 22, 2021 |
12-1 pm: Selling Your Study Presenter: Emily Olsson, CCRP |
| September 29, 2021 | 12-1 pm: Make it Clear: Lay Language Best Practices for Recruitment Presenter: Summer Choudhury, MPH |
| October 6, 2021 | 12-1 pm: Designing Effective Recruitment Materials Presenter: Anna Sarnelli, MA |
| October 13, 2021 | 12-2 pm: Material Design Workshop *Prerequisite - Attendees of this course must have participated in at least 1 of the previous 3 recruitment series webinars. |
The NC TraCS Recruitment and Retention Program is a 4-part recruitment series culminating in a hands-on material design workshop. In this series, you will learn how to effectively pitch your study, communicate your study to a broad audience, and create eye-catching recruitment materials.