Odum Institute: Qualitative data collection

This one-day course will be offered via Zoom only. There will be a 1-hour lunch and (2) 10-minute breaks (one in the morning and one in afternoon). Attendance is required as it will not be recorded.

This 6-hour course provides a general introduction to qualitative data collection, with an emphasis on applications within public health. We will examine the principles behind crafting cogent and engaging research questions, as well as selecting appropriate sampling strategies and sample sizes for qualitative inquiry. The workshop then delves into the two most commonly employed qualitative data collection methods – in-depth interviews and focus groups. Participants will gain first-hand experience designing instruments and conducting qualitative interviews. Best practices associated with qualitative data management, including transcription and translation, will comprise the final portion of the workshop. Course structure includes lecture, demonstrations, and hands-on exercises. Examples will include both domestic and international research contexts.

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