Odum Institute: Usability Testing in Survey Research

This two-day (1/23/24 and 1/25/24) course will be offered via Zoom only. Attendance is required as the course will not be recorded.

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately on the small screen of a smartphone. Although there is a growing body of literature on best practices for web surveys and mobile devices, not all design guidelines work equally well for all surveys and all survey populations. In addition, it is clear that the capabilities of computerized surveys are constantly emerging. Examples are the use of images, videos, maps and GPS, interactive features, and mobile devices. As a result, it is critical for researchers to have the necessary tools to evaluate, test, and modify surveys to incorporate user-centered design in an iterative method as part of the survey pretesting process.

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