NC TraCS Institute and The UNC Network for Clinical Research Professionals (NCRP) are co-sponsoring this event for research teams seeking to learn new strategies to improve recruitment of research subjects. Using internet marketing and social media to interact with your patient population and expanding outreach to minorities are major topics.
Location: Bioinformatics Building Auditorium 1131
Time: 11:30 AM-3:00 PM
Guest Speaker Rahlyn Gossen will present “Digital Marketing for Patient Recruitment & Retention”
Rahlyn Gossen is the founder of Rebar Interactive, a specialty digital marketing and patient recruitment company serving clinical researchers nationally. Before founding Rebar Interactive, Rahlyn was a clinical research coordinator specializing in clinical trials for migraine headaches and Alzheimer’s disease. Her work has been featured in multiple publications and she serves on the editorial board of the peer-reviewed journal Applied Clinical Trials.
A panel of speakers will discuss strategies and answer questions about increasing recruitment of minorities in research studies. Panel members include: Melissa Green (Project CONNECT), Paul Camarena (Infectious Diseases) and Chanetta Washington and Megan Hall (TraCS CARES).
Please note: CEUs will be available
ALSO NOTE: Lunch will be provided and registration is required in order to get an accurate count for our catering order!